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A business’s revenue tends to increase and decrease over time. A business owner who sees new business slow and income declining often cuts back on marketing, as it is the item in the budget they deem most expendable. However, our CPA in 70808 shares that this is usually not the best decision. 

You will see a drop in revenue when you cut your marketing budget. By cutting your marketing budget, you are effectively shutting the door to new business. There is fierce competition among companies, and many cannot afford to become obscurantists. When you are one of the few with little to no competition, you need to make sure people know you’re out there, what you offer, and any new services or products you may have. Adding e-commerce to your marketing strategy requires reaching out to your target audience.

Businesses cannot rely solely on word-of-mouth referrals in today’s competitive marketplace. It’s not enough to send postcards and emails once or twice a month to get new clients or customers. A scattershot approach is ineffective. Keeping yourself visible is crucial.

Your goal should be to attract new clients and engage and maintain your current clients’ loyalty. New services, specials, and the latest developments in your field should all be discussed. You can keep people quickly informed by using multi-pronged social media campaigns or email blasts.

Consistent and effective marketing efforts help you accomplish both goals.

As your marketing budget increases, your revenue also increases. Your business should allocate a certain percentage of its budget to marketing based on the following factors:

• Is your business new? Until you develop a client base, you may have to invest more.
• Do you want to keep your business growing? Calculate your existing budget’s effectiveness by comparing the number of new clients acquired to the number lost each year.
• Are things improving or deteriorating? Consider increasing your investment by 5 to 10% until the trend reverses.
• Where does your local market stand in terms of competition? More investment is required to compete effectively in a competitive market.

Indeed, you are aware of the latest marketing trends, and perhaps you have done your outreach, but is it the most effective way to utilize your time? Running the day-to-day operations of a business requires a lot of time, and business owners are usually very busy. Outsource your marketing to professionals who understand your business. 

Contact our accounting office in Baton Rouge, LA to learn how we can help plan your marketing budget and increase your business growth.